Sep 14, 2019 · Marketing is the process of converting prospective buyers into actual customers by communicating complete information of the product or services ...

Sep 14, 2019 · Philip Kotler, the eminent writer, defines modern marketing as, “Marketing is social and managerial process by which individuals and groups ...

Sep 14, 2019 · Marketing is very helpful in transfer, exchange and movement of goods. Goods and services are made available to customers through various ...

Sep 14, 2019 · The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.

Sep 14, 2019 · Marketing management facilitates the activities and functions which are involved in the distribution of goods and services.

Customers' perceptions of a product's quality are its excellence. It relates to meeting client needs. The simplest definition of quality is "freedom from faults ...

Sep 14, 2019 · This concept lays emphasis on production and assumes that consumers will always respond to products that are made available to them. This ...

Sep 14, 2019 · The societal marketing concept helps to maximize profits for the organization and creates a long-term relationship with customers. It encourages ...

Sep 14, 2019 · A marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer.

Sep 14, 2019 · Selling concept of marketing focuses attention on the needs of seller but not on consumers'. It aims to increase sales volume and earn profit ...