the history of marketing practice refers to an investigation into the ways that marketing has been practiced; and how those practices have evolved over time as ...
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Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce.
The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily ...
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, ...
Marketing – social and managerial processes by which products, services, and value are exchanged in order to fulfill individuals' or groups' needs and wants.
Marketing strategy is an organization's promotional efforts to allocate its resources across a wide range of platforms and channels to increase its sales ...
The history of nicotine marketing stretches back centuries. Nicotine marketing has continually developed new techniques in response to historical ...
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and ...
Marketing communication channels focus on how businesses communicate a message to its desired market, or the market in general. It is also in charge of the ...
Articles relating to business history, a historiographical field which examines the history of firms, business methods, government regulation and the ...