Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce.
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Marketing is activity that connects producers with customers. It may be B2B (business to business) marketing or B2C (business to consumer).
Marketing communication tools include advertising, personal selling, direct marketing, sponsorship, communication, public relations, social media, customer ...
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and ...
Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors.