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The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily ...
Marketing – social and managerial processes by which products, services, and value are exchanged in order to fulfill individuals' or groups' needs and wants.
The history of nicotine marketing stretches back centuries. Nicotine marketing has continually developed new techniques in response to historical ...
Marketing strategy is an organization's promotional efforts to allocate its resources across a wide range of platforms and channels to increase its sales ...
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, ...
The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most ...
Articles relating to business history, a historiographical field which examines the history of firms, business methods, government regulation and the ...
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and ...