Upskill With Emeritus While sales are concerned with closing deals and generating revenue, marketing is responsible for lead generation, brand building, and customer engagement.

Marketing for business is a highly valuable tool as it helps to create brand awareness, drive profit and growth, acquire and retain customers, and enhance engagement. Effective marketing strategies play a pivotal role in establishing a strong presence in the market and connecting with the target audience.

Marketing management is vital to a business's ability to generate revenue, create a brand, and better understand its customer base. Marketing management works to ensure a company is profitable by gaining new customers, expanding a customer base, building a company's reputation, and improving customer interactions.

The key purpose of marketing is to get people interested in the products or services of a company. This happens through market analysis, research, and contemplating the interest of a business's ideal customers and attracting them through messaging which would be educational and helpful to a business's target group.