Jul 30, 2017 · Content marketing includes things like educational articles, e-books, videos, entertainment, and webinars that answer specific questions people ...
Jan 10, 2023 · What's the first step to explaining content marketing? If you're using the “official” definition from CMI, it's to take a deep breath.
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Nov 8, 2016 · One topic that generates a lot of interest on our blog is how content marketing relates to other disciplines. Readers want to understand how ...
Jul 27, 2020 · Content Marketing Institute defines content marketing, in part, as a strategic marketing approach, and I agree this definition is still solid.
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Jun 25, 2020 · 1. Identify your business why. Goals and intentions. Define the business challenges and outcomes to address and achieve with content marketing.
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Try these content marketing resources to help you understand key terms, get buy-in, and develop a strategy for your content program.
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Mar 13, 2024 · (For more information, see B2B Content Marketing Benchmarks, Budgets, and Trends). This article focuses on answers from the 333 enterprise ...
Mar 13, 2015 · Key talking point: Let's start by understanding what content marketing is — as well as what it isn't. Supporting data: The Content Marketing ...
The Content Marketing Institute provides how-to advice, events, a magazine and case studies about content marketing.
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Jul 9, 2019 · This article captures what engagement looks like from the audience's perspective. We asked the experts speaking at Content Marketing World to ...