Marketing refers to the activities of a company associated with buying, advertising, distributing, or selling a product or service.

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Key Takeaways. A marketing strategy is a business's game plan for reaching prospective consumers and turning them into customers of their products or services.

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A marketing plan is an operational document that shows how an organization is planning to use advertising and outreach to target a specific market.

A marketing mix refers to a framework that uses the four Ps of product, price, placement, and promotion. This concept traces back to 1960, when marketing ...

Mobile marketing utilizes multiple distribution channels to promote products and services via mobile devices, such as tablets and smartphones.

Marketing campaigns promote products through different types of media, such as television, radio, print, and online platforms.

Word-of-mouth marketing (or WOM marketing) is when a consumer's interest in a company's product or service is reflected in their daily dialogues.

Market segmentation is a way of aggregating prospective buyers into groups with common needs and who respond similarly to a marketing action.