3. The Selling Concept. The selling concept is founded on the belief that customers will not purchase an adequate quantity of a product or service unless they are actively persuaded to do so. This concept assumes that customers tend to be resistant and need to be convinced to make a purchase.
Apr 18, 2023
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Dec 27, 2022 · A sales concept analyzes buying and selling effects to place the focus primarily on generating sales transactions.
Their aim is to sell what they make rather than make what the market wants. The Marketing Concept. This is a business philosophy that challenges the above three ...
Selling concept is one of the ideologies in marketing like production concept, product concept, holistic concept etc.
A sales concept analyses buying and selling effects to place the focus primarily on generating sales transactions (Czinkota et al., 2021).
Oct 12, 2023 · Concept selling is a sales methodology built on the idea that customers buy the concept of the solution rather than the solution itself.
Jan 23, 2023 · The selling concept takes an inside-out perspective. It starts with the factory, focuses on the company's existing products, and calls for ...
Nov 30, 2022 · Conceptual selling is all about aligning those objectives to create a win-win scenario. How does this work? First, reps can't force themselves ...
Jul 28, 2020 · The selling concept is centered on the belief that you must convince a customer to buy a product through aggressive marketing of the benefits of ...
5 days ago · (also sales concept) an idea about how to sell a product: The selling concept was to change the window display every week.