It involves understanding the marketplace, customer needs and wants, designing a customer-driven marketing strategy, constructing an integrated marketing program, building profitable relationships and creating customer delight, and capturing value from customers to create profits and customer equity.
Dec 7, 2023
People also ask
What is the nature of a marketing manager?
What is the role of marketing management?
Which of the following is nature of marketing?
What is the nature of marketing strategy?
Feb 1, 2022 · Managerial Function: Marketing is all about successfully managing the product, place, price, and promotion of a business to generate revenue.
Oct 4, 2023 · It is a systematic strategy to promote a product or service and establish communication with the audience. It is a straightforward transaction ...
It includes managing marketing activi- ties in profit-seeking and nonprofit organizations at the supervisory, middle-management, and executive levels. Success ...
This book focuses on customers. The skill in managing the marketing function is to take a broader view than simply designing products and services for sale to ...
Sep 14, 2019 · Managerial Function: Marketing is all about successfully managing the product, place, price and promotion of business to generate revenue.
Philip Kotler explained the core concept of marketing in his book – “Marketing Management”. According to him, every human being has endless needs and demands.
Marketing management is based on product, place, price, and promotion to attract consumers. These four Ps are decided by the management of the company according ...
Apr 13, 2016 · It involves continuous planning, implementation and control. Scope/Functions of Marketing. The term scope of marketing can be understood in ...
The marketing manager is responsible for market research, advertising, public relations, sales, and client service. Coordination of strategic business planning, ...