The scope of marketing involves both science and an art that needs a dynamic approach to solve real-world problems and crises in society. In modern business, the marketing department uses key strategies to guide a product from conceptualisation, development, and execution to promotion and distribution.
Oct 4, 2023
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Marketing research is the systematic search for an analyzing of fact related to a marketing problem. 2) Marketing design and development: - if product is ...
Service marketers conduct marketing research to determine market characteristics, develop consumer insights, and evaluate market offers in much the same way ...
Marketing creates time, place and possession utilities through warehousing, transportation and selling. It focuses on satisfaction of customer's wants. Customer ...