The marketing actors. The elements that play a role in the marketing process can be divided into three groups: customers, distributors, and facilitators.

The marketing actors · Marketing - Roles of marketing · The marketing process

Marketing, the sum of activities involved in directing the flow of goods and services from producers to consumers. Through marketing, individuals and groups ...

The marketing process consists of four elements: strategic marketing analysis, marketing-mix planning, marketing implementation, and marketing control.

Market research firms gather and analyze data about customers, competitors, distributors, and other actors and forces in the marketplace. A large portion of the ...

This type of marketing involves selling goods (and services) to organizations (public and private) to be used directly or indirectly in their own production or ...

marketing, the sum of activities involved in directing the flow of goods and services from producers to consumers. For a discussion of how words, images, ...

money market, a set of institutions, conventions, and practices, the aim of which is to facilitate the lending and borrowing of money on a short-term basis.

marketing, the sum of activities involved in directing the flow of goods and services from producers to consumers. For a discussion of how words, images, ...

brand (marketing), a set of words, images, and associations that represent and distinguish a product or service in the marketplace. Strong brands elicit an ...