Nature of Marketing
It is a social process because it takes place in a social environment where people interact with each other. It is also a managerial process because it involves decision making, planning, organizing, directing, and controlling. Marketing is dynamic as it changes with the changing environment.
Dec 7, 2023
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Feb 1, 2022 · Functions of Marketing · Market Research: Complete research on competitors, consumer expectations, and demand is done before launching a product ...
Oct 4, 2023 · The scope of marketing involves both science and an art that needs a dynamic approach to solve real-world problems and crises in society. In ...
Sep 14, 2019 · Marketing is the process of converting prospective buyers into actual customers by communicating complete information of the product or services ...
Marketing creates time, place and possession utilities through warehousing, transportation and selling. It focuses on satisfaction of customer's wants. Customer ...
Feb 1, 2024 · Marketing becomes the essential connection between goods and services and their target market in the complex dance of commerce.
The nature of marketing - Oxford Academic - Oxford University Press
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Marketing covers a wide range of essential business activities which ensure that customers can obtain the products and services that they want and need, when ...
Marketing refers to the activities of a company associated with buying, advertising, distributing, or selling a product or service.
Apr 13, 2016 · Goal oriented: Marketing seeks to achieve benefits for both buyers and sellers by satisfying human needs. The ultimate goal of marketing is to ...