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Oct 6, 2023 · The best example of a product concept is the marketing concept of Coca-Cola. The company puts minimal effort into research and development. You ...
Feb 3, 2023 · This marketing concept refers to marketing based on how efficiently a company can produce and distribute low-cost products. Marketers who use ...
The Marketing Concept represents the major change in today's company orientation that provides the foundation to achieve competitive advantage. This philosophy ...