Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential.
Aug 19, 2016
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Apr 17, 2022 · In 2012, Dr Philip Kotler defined marketing as “The science and art of exploring, creating, and delivering value to satisfy the needs of a ...
Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints ...
May 4, 2022 · As Philip Kotler explains in his book Marketing Management, “Marketing is an administrative and social process through which individuals and ...
Philip Kotler defines marketing as “the science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profit ...
Feb 22, 2023 · “Marketing is the art of creating genuine customer value.” – Philip Kotler, Marketing Guru · “Marketing is not the art of finding customers, but ...
Philip Kotler states, "A market consists of all the possible consumers sharing a certain need or want who would be ready and able to participate in trade to ...
Aug 16, 2020 · According to Kotler and Armstrong, "Marketing is the process by which companies create value for customers and build strong customer ...
Philip Kotler defines marketing as “human activity directed at satisfying need and wants through exchange process”.
Kotler, Armstrong, Saunders and Wong, (2001:5), define marketing as: “A social and managerial process by which individuals and groups obtain what they need ...
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