Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential.
Aug 19, 2016
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Philip Kotler defines marketing as “the science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profit ...
Apr 17, 2022 · In 2012, Dr Philip Kotler defined marketing as “The science and art of exploring, creating, and delivering value to satisfy the needs of a ...
Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints ...
May 4, 2022 · As Philip Kotler explains in his book Marketing Management, “Marketing is an administrative and social process through which individuals and ...
Aug 16, 2020 · According to Kotler and Armstrong, "Marketing is the process by which companies create value for customers and build strong customer ...
Kotler, Armstrong, Saunders and Wong, (2001:5), define marketing as: “A social and managerial process by which individuals and groups obtain what they need ...
Philip Kotler states, "A market consists of all the possible consumers sharing a certain need or want who would be ready and able to participate in trade to ...
Jun 6, 2018 · Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at ...
Feb 22, 2023 · “Marketing is the art of creating genuine customer value.” – Philip Kotler, Marketing Guru · “Marketing is not the art of finding customers, but ...
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